Farmers Insurance Open, Swings Big for Women and the Community

By Clare Michal

Every year The Farmers Insurance Open Golf Tournament brings thousands of golf enthusiasts and millions of dollars to San Diego, but what most don’t see is the non-profit host behind the tournament gives back a tremendous amount to the community and diversity through a partnership with the PGA.

A sign of Farmer's Insurance and FedEx Corp. on a golf course. Farmer's Insurance Open.The Beautiful Torrey Pines Golf Course plays host to the Annual Farmers Insurance Open presented by The Century Club

The Century Club, a San Diego-based charitable organization, was founded to organize The Farmers Insurance Open and has a 64 year tradition of supporting San Diego. Using the proceeds from the Farmers Insurance Open, The Century Club has given over $31 million to the San Diego community, with $3.1 million generated in 2015 alone. Proceeds from the tournament and affiliated events go to over 200 local community organizations like The Monarch School, San Diego Junior Golf Association, San Diego State University, The Junior League of San Diego, Junior Achievement, as well as numerous Military support organizations.

In addition to contributing directly to the community, as part of the PGA TOUR’s Women’s Initiative, The Century Club hosts a Farmers Insurance Open Executive Women’s Day. The Farmers Insurance Open is the kickoff of 20 tournaments to host Executive Women’s Day on the 2016 PGA TOUR.  This popular event brings together over 250 influential women from the San Diego community to participate in an engaging day-long event focused on professional development, leadership management, networking, corporate dialogue and social responsibility.

Executive Women’s Day 2016 Poster.

This year’s Executive Women’s Day keynote speaker was Dr. Lisa Haile partner and co-chair of the Global Life Sciences Practice at DLA Piper. Dr. Haile is a patent attorney who also holds a Ph.D. in microbiology and immunology, her expertise makes her one of the top female attorneys in the nation.

201602-3cWomen’s Day’s Power Panel addressed the crowd.

The Corporate Social Responsibility panel featured:

  • Michelle Bergquist, CEO of Connected Women of Influence (moderator)
  • Beth Altman, Partner at KPMG LLP
  • Janet Beronio, Regional President Harrah’s Resort Southern California
  • Lisa McCartney, co-founder of the St. Bernard Project
  • Ruchika Rastogi, Director of Strategy for West Health.

Jordan Marks poses with Farmers Insurance Open’s Executive Women’s Day’s Power Panel.Jordan Marks, District Director for BOE Member Harkey, Presents Certificates of Recognition to the panel speakers and the leaders from Farmers Insurance

The panel explored how professional women can support local through their time and treasury. One of the highlights of the panel was the St. Bernard Project which co-founder Lisa McCartney highlighted their partnership with Farmers Insurance and beyond dollars through her non-profit Farmers will financially sponsor hundreds of agents to provide go to disaster sites and provide relief as well as resources to rebuild a community. Thank you to Centerplate, Tiffany & Co, Hilton La Jolla Torrey Pines, and Flowers By Coley for sponsoring the event and making it possible.

Poster of featured Executive Women's Day Power Panel.Featured Executive Women’s Day Power Panel

Member Harkey was inspired by The Century Club and all their work for the local community, as well as, the inspirational women speakers at the Executive Women’s Day. She provided them Certificates of Recognition on behalf of the Fourth District Board of Equalization and her 10 million constituents as they truly embody the spirit of service in our Golden state.

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